Whilst a client’s skin care regime is out of your control, the best make-up artists don’t shy away from giving recommendations to help achieve a flawless base.

We’ve explored each step of the skin care process which will help you to make recommendations to clients on how to maintain their skin before they arrive for their appointments.

Cleansing – The ‘double cleanse’ is essential to removing all make-up and dirt from everyday life. Even those with oily and combination skin shouldn’t shy away from oil cleansers. Using a clean flannel or cloth with warm water is also vital to ensure oil from your fingers isn’t transferred into open pores. A splash of cold water after a double cleanse helps to ensure pores remain closed and skin tight. As an artist, this will also make sure foundation or product doesn’t seep into pores. Make-up wipes simply transfer chemicals onto the skin and dry the skin out; they should only be used if water and a cleanser is nowhere in sight!

Exfoliate- Twice a week, massaging exfoliator into your skin and then washing it off with warm water allows for dead cells to be removed which will help create a brighter complexion.

Serums – Serums penetrate deep into the pores of the skin and are worth investing in. Once a client identifies their skin type, choosing the right serum at a beauty counter will soon become a staple part of their beauty regime. Serums can be applied morning and / or night straight after a double cleanse.

Moisturise – Day creams tend to be more light-weight allowing make-up application in the morning an easy process as it can be applied straight over the top. Night creams are thicker with richer ingredients allowing your skin to repair and replenish throughout sleep. Make sure clients don’t arrive with a freshly moisturised face when applying make-up as this can impact how long products last on the skin.

SPF- Choosing a moisturiser with an SPF protects the skin from permanent UV damage and should form part of your client’s daily routine.

Encouraging the above regime twice daily will help ensure client’s skin arrives clean and ready for application; ensuring the skin is ready for makeup application.